With half as many calories as a typical glass of wine and more electrolytes, Bon Affair is a wine and purified sparkling water mixture. When Jayla Siciliano wanted to lighten up her wine so she wouldn’t wake up groggy in the morning, she added soda water to it. This is how she came up with Bon Affair. She produced a fine wine spritzer with premium California wine, filtered sparkling water, and electrolytes. The alcohol concentration is 6.5 percent with no additional sugar.
Bon Affair Wine Net Worth
At the time Mark Cuban made his investment, the company was worth $428,000. The business had a net worth of $25 million as of January 2022. The company is generating $5 million in annual revenue.
The Story Behind Bon Affair Wine
The company’s founder, Jayla Siciliano, was a worldwide product expert for Burton Snowboards and Diesel Footwear and frequently attended social events. She enjoyed herself at dinners and parties, but she couldn’t afford to be groggy in the morning. She desired a lighter, more accessible wine, and as a result, Bon Affair was founded. Jayla quit from her job to focus solely on Bon Affair after feeling driven by the desire to get the product on the market.
Massive Fan Base
They have built up a sizable fan base since going on the market, and their goods are now well-known in the US. The lighter wine, in Jayla’s opinion, is more suited to active lifestyles like her own. In 43 states, the product is sold at Whole Foods Markets in Southern California, Albertsons, Nordstrom, and Amazon.com.
Bon Affair Wine Comes To Shark Tank
Jayla approached Shark Tank in May 2021 and asked for $150,000 for a $428,571-worth 35 percent share in her company. She gives an explanation of her story, makes a pitch, and then distributes samples. Barbara and Kevin had already produced or ingested wine spritzers.
— Jayla Siciliano (@jaylasiciliano) April 29, 2014
Daymond is out of the picture because he lost money on a prior similar business. Robert quits because he is concerned about the company’s valuation. Kevin suggests she call Costco, but he leaves since he doesn’t think this product is worth his time and effort. Barbara is not confident in the idea, therefore she’s out.
The pitch results in a deal when Jayla accepts Mark’s offer of $150,000 for 35 percent of the company’s equity shares.